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The days of the local bookie working the pool halls and local bar with a pen and paper taking sports bets are long gone. Today’s sports betting scene has evolved into a multi-billion dollar industry that is filled with big offshore sportsbooks that use the Internet as the primary means to conduct business click here.
This does not mean that the days of the local bookmaker are over, it simply means that the way they conduct their business has radically changed as well. One of the biggest innovations over the past several years in booking bets as an independent agent is the addition of a Pay Per Head service as the day-to-day administrative end of the operation.
Booking sports bets has become an online automated process with specialized sports betting software processing all the transactions. This level of sophistication is extremely cost prohibitive for a private bookie to duplicate on their own. The easy solution is to employ the services of a Pay Per Head provider to process all the online transactions that go into taking bets. This type of betting service also handles the processing of deposits and withdrawals into player’s accounts as well as provide customer support for a bookie’s customers through a call center that is available on a round the clock basis every day of the year. The best part of all is that all you need to do as the independent agent is pay a fairly low weekly per head fee for your active betting customers.
The first thing you need to remember is that not all PPH services are created equal. Shopping this kind specialized service on the per-head fee they charge alone does not make good business sense. You need to do your homework and thoroughly evaluate the sportsbook solutions that each PPH service can bring to the table. Some of the biggest questions you need answered right off the bat are dependability of their operating system in terms of eliminating costly downtime and the professionalism of their customer service team.
Many of the top PPH providers are more than willing to give you a free test-spin of their services if you choose to go that route. One of the most important aspects of any PPH company is the sports betting software they use in conjunction with their operating system. There have been some major technological advances in this area over the past few years and the top providers in the industry today offer sportsbook management solutions that would rival even the biggest online sportsbooks.
Since the majority of your marketing efforts to expand your customer base will hinge on having a professional online presence, most of today’s top PPH providers will provide you with a customized company website as part of the per head fee you pay. This can be an invaluable business tool in a number of different ways when it comes to building your company’s bottom line.
Not only will your online image be enhanced with your own website, you will also have direct access to a number of analytical reports through the backend of your PPH provider’s software to closely monitor the day-to-day action coming in. By setting-up individual online profiles for each of your betting customers, you will be able to institute the proper credit and betting limits on an account by account basis. Control is key when it comes to being a successful independent bookmaker and the proper PPH service can make all the difference in the world in helping an agent stay way ahead of the curve when it comes to properly monitoring the betting action they take in.
